Titleist Introduces the Lightweight TS1 Driver

The TS1 driver clubhead, built for speed and forgiveness.

The TS1 driver clubhead, built for speed and forgiveness.

It appears Titleist is getting into the lightweight driver game with the announcement of their new TS1 driver earlier today. In fact, it is being billed as “ultra-lightweight”, which is a term being used more often among brands to hit a specific demographic.

The secondary story here, of course, is that the introduction of the TS1 brings the total number of drivers in the brands current stable to four.

With the addition of TS1 to the new TS driver family, moderate speed golfers can now experience the explosive ball speed and distance gains that have made Titleist TS2, TS3 and TS4 the most played driver models this season on the PGA Tour

It seems like companies are really focusing on that bold portion of the above PR quote, and other brands will undoubtedly disagree with the sentiment. The story here, however, is Titleist is making a play at gaining market share among a demographic of amateur players who want/need to swing their driver faster without making a major swing change.

“There are so many golfers that can benefit from the performance of TS1,” said Josh Talge, Vice President, Titleist Golf Club Marketing. “For seniors, women, juniors – really anyone who is the moderate swing speed player – TS1 is an absolute powerhouse. You can swing as smooth and easy as you want and the ball just takes off. The distance just feels effortless.” 

For club fitters, this also widens the scope of fitting options for any golfer type or swing speed that walks through the door and is brand-loyal to Titleist. This is a benefit to the industry in many ways, especially if other brands follow suit by offering multiple club construction options.

The full family of TS1 drivers is now at four options.

The full family of TS1 drivers is now at four options.

TS1 Technology Highlights

  • The TS1 driver weighs 275 grams total, which is 45 grams lighter than the previous TS2 model. This includes an 8-gram reduction in head weight, 32-grams in the Golf Pride Tour Velvet 360 Lite grip, and 40- to 45-gram lightweight Fujikura Air Speeder and MCA Fubuki MV shafts.

  • Per Titleist, the TS1 driver is designed for golfers who average swing speeds of 85 mph or 220 yards in carry.

  • The clubhead is constructed of an ultra-thin titanium crown with a thinner, faster face with refined variable fact thickness, which increases ball speed and forgiveness.

  • Similar to the Titleist TS3, the new TS1 driver features a deep CG position to help with launch conditions and spin for moderate-speed swingers.

Adam FonsecaComment