Bridgestone Golf Introduces 2024 Tour B Golf Ball Lineup
The newly upgraded TOUR B Series by Bridgestone Golf includes direct feedback and collaboration with Tiger Woods himself.
Bridgestone Golf has unveiled their new TOUR B Series of golf balls for 2024. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level. The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).
As in years past, Bridgestone solicited the direct feedback and collaboration from the game’s greatest players, including Tiger Woods, Fred Couples, Jason Day, Matt Kuchar, Lexi Thompson and others to bring this exciting new golf ball family to life.
“Any time you have Tiger Woods contributing to a golf ball design you’ve got a major advantage over the competition,” said Elliot Mellow, golf ball marketing manager. “When you combine Bridgestone’s 900 polymer engineers and Contact Science with Tiger’s knowledge and feel, the results are impressive, and that’s what we have with the new TOUR B lineup. Tiger’s insights give our engineers feedback that allows them to push the design envelope beyond what we originally thought was possible.”
Tiger recently switched from the XS to the X following multiple sessions with the Bridgestone engineers as he needed a bit more distance in his long game. This is not an insignificant change as Woods played his previous golf ball model for nearly 20 years.
“I love working with Bridgestone’s engineers and fitters, and really enjoyed the R&D process of the latest TOUR B,” said Tiger. “Since I now play the TOUR B X, I’m partial to that model, but all four new balls sound, feel, and play better than ever. Once you get fit for the right model, regardless of your skill level, you’ll know you have the best Tour ball made today.”
Here’s more information on the new golf ball construction for each model direct from Bridgestone:
The newly developed REACTIV X System, which combines the brand’s patented REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiers in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.
In the second iteration of REACTIV, called REACTIV IQ, the “smart,” cover of each ball in the TOUR B lineup was specifically tailored to optimize performance for the different players types of each of the four TOUR B models. Now, with the REACTIV X System, not only is the REACTIV IQ cover of each TOUR B model optimized and “smart,” due to the use of impact modifiers, but a denser XCLRNT mid-layer acts as a backboard at impact to create even more shot-stopping spin around the greens. The new XCLRNT layer in the REACTIV X system also contributes to a more efficient transfer of energy from the core at impact for increased ball speed and distance, as well as a slightly deeper sound at impact.
The new Bridgestone TOUR B golf balls will be available on February 16, 2024 and retail for $49.99/dozen.
Bridgestone Re-signs Tiger Woods and Bryson DeChambeau to Long-term Contracts
Tiger Woods and Bryson DeChambeau have re-signed with Bridgestone Golf to a long-term golf ball sponsorship.
(PRESS RELEASE - AUGUSTA, GA) – Bridgestone Golf – The leader in golf ball technology and innovation continued its significant investment into R&D by re-signing the biggest stars in the game, Tiger Woods and Bryson DeChambeau, to long-term contract extensions. Both players have won major championships with Bridgestone TOUR B golf balls (Tiger at the ’19 Masters with TOUR B XS, Bryson at the ’20 US Open with TOUR B X) and will continue to play their respective models of choice and contribute to the development of new designs for the foreseeable future.
“These two players are not only the biggest names in golf today, but also happen to be extremely discerning and analytical when it comes to equipment,” said Dan Murphy, President and CEO of Bridgestone Golf. “Tiger’s involvement in the R&D process was critical to the development of our breakthrough REACTIV cover technology, and Bryson is just as enthusiastic about participating in R&D as any one of our engineers. That’s the difference with Bridgestone,” said Murphy.
US Open champ Bryson DeChambeau commented, “I’ve seen a lot of other guys sign up just to be spokesmen for a brand and collect a check. I have a much deeper role in mind with Bridgestone. I want to be a bigger part of their R&D process and help develop golf ball technology for the future of the game while pushing the limits of golf ball designs to benefit the full spectrum of players. I feel at home there because of their genuine commitment to science and technology.”
Tiger’s new contract extends a long, successful track-record with Bridgestone, the brand that has manufactured his golf ball for the better part of 20 years. “I can play any ball I want, and the TOUR B XS is my clear choice,” said the 15-time Major champ. “I got a big comeback win at the ’18 Tour Championship, my 15th Major win, at last year’s Masters, and my record-tying 82nd PGA Tour win at the inaugural ZOZO CHAMPIONSHIP, all with Bridgestone. To continue this partnership is a cornerstone of my success.”
While the accomplishments for Tiger since he officially signed with Bridgestone Golf in 2016 are impressive, he’s actually been playing a ball manufactured by Bridgestone since he won The Memorial Tournament during the 2000 season. Later that year he went on to win The US Open, the Open Championship, The PGA Championship, the World Golf Championships-NEC Invitational, and The Canadian Open. Of course, he famously completed the “Tiger Slam,” the next year at The Masters, capping off what many consider the most impressive run in the history of the sport.
Bryson’s new contract extends his relationship with Bridgestone Golf significantly. He first started experimenting with Bridgestone balls during his time in college when he realized that the other brands he was playing were unbalanced and inconsistent. After a good deal of testing on his own he determined Bridgestone provided the most consistent quality available and put their ball in play, eventually winning Low Amateur honors at the ’16 Masters Tournament. Since then he’s amassed an impressive record, capturing nine professional wins with Bridgestone golf balls, including the US Open at Winged Foot earlier this summer.
“I’m meticulous about everything I do in golf, and my attention to the ball I play is no exception,” said DeChambeau. “I’ve conducted extensive testing with every competitive model available today, and the TOUR B X provides the best and most consistent overall performance. Not only does it produce massive ball speeds with the driver, but it also performs equally well from the rough and around the greens. As a bonus it feels and rolls great with my putter as well.”
It’s important to note that the newly minted Major champion is exceptionally passionate about the R&D process and indicated that he wants to be even more involved as he moves forward in his relationship with the Georgia-based manufacturer.
“I love experimentation and research and Bridgestone’s engineers and designers are incredible to work with,” said DeChambeau. “I love the process and look forward to helping them develop new and superior products for many years.”
For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and the entire Tour team that relies upon them, visit www.bridgestonegolf.com.
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Elliot Mellow of Bridgestone Golf is back to talk about the finer points of the Tour B Series golf balls.
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