GU Podcast 24: Public Relations Expert Chad Schmidt

Have you ever wondered what goes on behind the scenes during a superstar athlete's PR emergency? This week on the Golf Unfiltered Podcast we welcome public relations expert Chad Schmidt to learn more about the in's and out's of surviving a PR crisis. The discussion starts off with Chad walking us through the steps taken in the midst of a PR emergency. How soon should an athlete's camp offer a response? Is it possible to be too quick with a response? Who are the members of your typical "PR Crisis Team," and how do they work together to make sure the right response gets to the public?

Chad and I then discuss how some of the most well-known PR emergencies in professional golf were handled, including Tiger Woods' sex scandal in 2009 and Rory McIlroy's recent injury snafu that kept him out of the British Open.

Finally, Chad offers his take on how PR professionals coach superstar athletes to use social media... and how not to use it.

This episode gives you an in-depth peek into the lives of our favorite athletes when stuff gets real. Don't miss out!

Follow Chad on Twitter at @fantasygolfguy.