The Social 9 with - Noelle Zavaleta
The Social 9 is an up-close look into the lives and careers of the golf industry’s social voices and influencers. Each Wednesday will feature a new guest answering nine questions about their careers, brands, and personal lives.
These are the voices that drive the industry further every single day.
Noelle Zavaleta — Cleveland Golf, Srixon Golf, XXIO Golf
What is your current job title?
Marketing Communication Specialist for Cleveland/Srixon/XXIO Golf.
What's your typical work day look like?
Starts with answering as many emails as I can first thing in the morning. Usually, that then leads to running around the office and working with our tour department and customer service team to get product out ASAP to media partners and social media influencers. During the day, I will also try to keep up with social media and post something cool/interesting that is happening at HQ. Work doesn't stop once I leave the office, if someone is trying to contact me after hours, I will always respond.
Do you have a favorite social media outlet right now?
Twitter - it has been a fun platform to meet golfers and keep in touch with media partners. There are tons of people I talk to weekly that I have never met in person, including people from other [Original Equipment Manufacturers] (OEMs).
How has your content evolved with so much being picture and video-centric, rather than just words?
A photo/video is worth a thousand words.
Does your favorite social outlet match up with golf demographics?
Most definitely! The amount of golfers I have met through Twitter, all ages, and all types of demographics. It's amazing.
Is there ever a struggle to put brand before self or vice versa?
Never. I always put brand first, even when posting things on my personal account. I represent the brand, so I will never post anything unprofessional.
What's it like to work so closely with brand ambassadors and pros?
It’s the best. Coming from a D1 collegiate background, I have a lot of respect for our tour pros. I enjoy walking inside the ropes during a tour event and just listening to their thought process on a shot/working with their caddies on what is best to do in that situation. Outside of tour events, I enjoy getting to know them more on a personal level. At the end of the day, they are all human, just like us.
What's the most important thing you want people to know about your brand?
We may appear as a "smaller" company in North America, but we are a global leader in equipment and innovation. We are unique by having three brands under one umbrella. Each brand has distinctive product for a specific type of golfer. We aren't just making golf clubs for tour pros, we are making golf products for the majority of golfers in the world.
What's the biggest misconception about your brand you'd like to clarify?
Do not consider us a "cheap" brand just because our prices are slightly lower than competitors.